south african music

world cup: http://www.youtube.com/watch?v=BsN6mbYJGGM

Ngoma drums: http://www.youtube.com/watch?v=cXOGOAlqJ4Y

All White Crayons

For those of you who can tell the difference between eggshell and ecru, here is the perfect coloring book for you. The Polar Bears Coloring and Activity Book boasts 20 wintry wonderland spreads and five crayon colors that you'll never see inside a Crayola box: snowball white, polar white, frost white, igloo white, and Arctic white.

Infant Embrace

Humans do not have kangaroo pouches, and it's a fact that society laments when babies are premature -- especially in developing countries. Over 450 low-birthweight and premature infants die each hour from hypothermia, and at a cost of around $20,000, modern incubators. There is a strong need for a low-cost method of keeping babies warm and alive.

Enter the Infant Warmer from the social enterprise Embrace Global, an innvoative miniature sleeping bag (or replacement marsupial pouch) that will cost less than $200. Made from a wax-filled heating pad ensheathed in nylon, the product can keep the baby warm for four to six hours, then reheated in either an electric warmer or, if electricity is unavailable, in a water warmer for 20 minutes.

core77.com

Notes on SOund

"Ha Ha" internet radio station, laugh for no reason at all!

"Ha Ha" internet radio station, take an instant vacation with laugher yoga!

Notes:

search: performance art, experiment with sound to find sound

wire tap pro allows you to record anything coming out of the speakers then open sound in sound studio

royalty free - u dont have to keep paying for it

also search ha sound on sounddogs

sounddogs.com

filter - pitch and tempo

filter - reverb

audio - mix to mono

filter - fade in, fade out

filter - amplify the whole thing to make it louder

copy and paste the sound to make it longer

insert - add track

can use garage band

sound studio - $30

click on sound on sounddogs and hold down control key and download file

experimental sound video

http://www.youtube.com/watch?v=GVBBqeW01do

Class Notes 9/14

- Pick or imagine a narrowly focused group (15-25 years old) for a new Internet radio station whose interests would lend itself to an experimental sound identification. Create an audio i.d. for this station as follows.

Create a name for the target group for the Internet radio station and write

a 3-7-word intro text that will be read during the audio i.d.

– Using the lab microphones and computers, record your own voice speaking the text you wrote. Record your voice 10 or more times to achieve best results.

– Find or record a sound that in someway (directly or indirectly) relates to the target audience group and the station’s purpose.

– Find a piece of unknown (not popular or common) instrumental music that may be mixable with this sound.

- Referencing your research into sound experimentation and branding, use SoundStudio to mix the music tracks with your spoken text. Adjust the volume on both the edited music and your voice to blend them seamlessly into one message and listening experience.

- The length of the completed audio ID is typically 5-10 seconds.

- Post all your results.

Sound Group Type Research

SLEEP

sleepy head -

Dreaming - inception

hibernation

create a sleep aid - for ppl with insomnia

siesta

hypnotics - hypnosis on athletes

alarm clock

sleeping disorders-

Delayed sleep phase syndrome (DSPS): inability to awaken and fall asleep at socially acceptable times but no problem with sleep maintenance, a disorder of circadian rhythms. Other such disorders are advanced sleep phase syndrome (ASPS) and Non-24-hour sleep-wake syndrome (Non-24), both much less common than DSPS.

Narcolepsy: Excessive daytime sleepiness (EDS) often culminating in falling asleep spontaneously but unwillingly at inappropriate times.

SHOE SHINERS GET RYTHM

shoe shiners - jonny cash get rythm

IKEA: Herding Cats

Ikea created an experiment involving 100 cats being let loose inside an IKEA store in the U.K. This experiment was conducted for the campaign "Happy Inside" and the commercial made from it suggests that cats know where to find happy. The advert shows cats cuddling up and gettting cozy with IKEA products and giving the viewer a sense of home and how it makes you feel. The campaign suggests that cats tend to live their lives as they wish, in pursuit of their own comfort and happiness, the advert shows which furniture makes you "happy inside"

As the cats are filmed roaming free through out the store the cameras are capturing IKEA items at interesting angles and displaying their furniture.

As well as the commercial made, a facebook contest has been launched where people will guess which furniture attracted the most cats and the winner will win those pieces of furniture.

http://www.youtube.com/watch?v=Z7vXP3tHzhA

Class Notes

Media A

Wix Lounge - free lectures

Vitrivius - first to write about design

The Perfect Thing - book by apple

Read Wide - NYT, financial times, economist

Write Narrow - tweet, blog

Good tweet post - has to be quirky and insightful

uniqueclock.com

bit.ly - way to shorten urls - copy paste into twitter

Exceptional Person - meets 10 new ppl a week, cannot be Hofstra student

INTERESTING PERSON PROJECT

-commands the whole room

-has poise

-life in their eyes

-name

-what they do

-how did they do that

-tips on how to become that

Soho - interesting neighborhoods

Villages - west, east, chelsea, hells kitchen, tribeca

Williamsburg, Brooklyn

SOUND PROJECT

experimental sound - joe frank

-think creatively about this group

-invent group

-research sound design/sound art

Companies should really pay attention to students

There are only a handful of companies that truly get design. Examples are Nike, Starbucks, Apple, Motorola, Virgin and especially TARGET.

Target designs products at modest prices and they are now using designers to reinvent products. A new medicine bottle has been designed to ensure safety, and an easy way to open it. The medicine bottle ClearRX was designed by Deborah Adler while she was still a student at New York School of Visual Arts.

The new medicine bottle has easy to read labels, it is color coded and a removable information card.

This is one example of a student coming up with a solution and a design for a large company. Other success stories include how Nike paid $35 to a Portland State art student for its Swoosh. Also Maya Lin designed the Vietnam memorial as a student.

http://www.businessweek.com/innovate/NussbaumOnDesign/archives/2005/10/target_is_a_great_design_innovator.html

All Girls Marketing Firm

Heidi Dangelmaier launched an all-girls media and marketing firm called 3iYing, that is generating buzz.

The web site itself is wild and exciting, with lots of information about the girl market.

The aim of the firm is to use girls to define their own market segment for corporations without any marketing research filters.

A group of girls tell the companies what is hot and what is not in their consumer market. They also offer advice to the companies on how to get their message across to the consumer.

http://www.businessweek.com/innovate/NussbaumOnDesign/archives/2005/10/have_you_heard_of_the_all-girls_3iying_marketing_firm.html

The website: http://www.3iying.com/ explains how the female consumer is changing, and although the consumer is young, her purchasing power is expanding.

Traditional market research methods such as focus groups are not as effective, so they created GIRL APPROVED. By following GirlApproved you are guaranteed mass market hits.

Quotes by and about Graphic Designers

I feel in my very soul that I was born to be great ... born to do things in which other men have failed. Those men here (Chicago Institute of Art) who call me 'promising' know not the magnitude of the 'promise' which the gods have given in the later hours of the night, when the hum of the city is hushed in the stillness and the winds are dead, and thought and I communicate alone. They know not the greatness that has come upon be at these times, when the mind has leapt beyond the real and soars unrestrained in the mysteries of the infinite."
Thomas Hart Benton

Above is a quote by graphic designer Thomas Hart Benton. The website lists quotes by and about graphic designers, and as a graphic design major comes as a huge inspiration to me. Any artist or creative should check out this site and i promise they will find a quote that almost directly related to them.

http://www.1designsource.com/quotes.html

Research on Sound Design

Sound design is the process of specifying, acquiring and manipulating audio elements. It is employed in a variety of disciplines including film, theatre, music recording,live music performance, and computer game software development. Sound design most commonly involves the manipulation of previously composed audio, such as previously recorded music and sound effects. In some instances it may also involve the composition or manipulation of audio to create a desired effect or mood. A Sound Designer is one who practices the art of sound design.

History

The use of sound to evoke emotion, reflect mood and underscore actions in plays and dances began in prehistorictimes. At its earliest, it was used in religious practices for healing or just for fun.^[1] In ancient Japan, theatrical events called kagura were performed in Shinto shrines with music and dance.^[2]

Digital Technology

MIDI and digital technology helped to drive the rapid evolution of sound design during the 1980s and 1990s. Features of computerized theatre sound design systems were recognized as being essential for live show control systems at Walt Disney World and, as a result, Disney utilized systems of that type to control many facilities at theirDisney-MGM Studios theme park, which opened in 1989. These features were incorporated into the MIDI Show Control (MSC) specification, an open communications protocol used to interact with diverse devices. The first show to fully utilize the MSC specification was the Magic Kingdom Parade at Walt Disney World's Magic Kingdomin September, 1991.

Also, the World Wide Web has greatly enhanced the ability of sound designers to acquire source material quickly, easily and cheaply. Nowadays, a designer can preview and download crisper, more "believable" sounds as opposed to toiling through time- and budget-draining "shot-in-the-dark" searches through record stores, libraries and "the grapevine" for (often) inferior recordings. In addition, software innovation has enabled sound designers to take more of a DIY (or "do-it-yourself") approach. From the comfort of their home and at any hour, they can simply use a computer, speakers and headphones rather than renting (or buying) costly equipment or studio space and time for editing and mixing. This provides for faster creation and negotiation with the director.

Film

In motion picture production, a Sound Designer is a member of a film crew responsible for some original aspect of the film's audio. In the American film industry, the title of Sound Designer is not controlled by any industry organization, unlike titles such Director or Screenwriter.

The terms sound design and Sound Designer were introduced to the film world in 1972. The title of Sound Designer was first granted to Walter Murch by Francis Ford Coppola in recognition for Murch's extraordinary contributions to the film Apocalypse Now. The original meaning of the title Sound Designer, as established by Coppola and Murch, was "an individual ultimately responsible for all aspects of a film's audio track, from the dialogue and sound effects recording to the re-recording (mix) of the final track". The position of Sound Designer emerged in a manner similar to that of Production Designer, which was created in the 1930s when William Cameron Menzies made revolutionary contributions to the craft of art direction in the making of Gone with the Wind.

The sound designer is a principal member of the production staff, with creative authority equal to that of the film editor and director of photography. Several factors led to the promotion of sound design to this level:

• Cinema sound systems became capable of high-fidelity reproduction, particularly after the adoption of Dolby Stereo. These systems were originally devised as gimmicks to increase theater attendance, but their widespread implementation created a content vacuum that had to be filled by competent professionals. Before stereo soundtracks, film sound was of such low fidelity that only the dialogue and occasional sound effects were practical. The greater dynamic range of the new systems, coupled with the ability to produce sounds at the sides or behind the audience, required more creativity.

• Directors wanted to realize the new potentials of the medium. A new generation of filmmakers, the so-called "Easy Riders and Raging Bulls"—Martin Scorsese, Steven Spielberg, George Lucas, and others—were aware of the creative potential of sound and wanted to use it.

• Filmmakers were inspired by the popular music of the era. Concept albums of groups such as Pink Floyd and The Beatles suggested new modes of storytelling and creative techniques that could be adapted to motion pictures.

• New filmmakers made their early films outside the Hollywood establishment, away from the influence of film labor unions and the then rapidly-dissipating studio system.

The role of sound designer can be compared with the role of supervising sound editor; many sound designers use both titles interchangeably. The role of supervising sound editor, or sound supervisor, developed in parallel with the role of sound designer. The demand for more sophisticated soundtracks was felt both inside and outside Hollywood, and the supervising sound editor became the head of the large sound department, with a staff of dozens of sound editors, that was required to realize a complete sound job with a fast turnaround. It is far from universal, but the role of sound supervisor descends from the original role of the sound editor, that of a technician required to complete a film, but having little creative authority. Sound designers, on the other hand, are expected to be creative, and their role is a generalization of the other creative department heads.

Sound Group Type

loud beat something similar to african tribal music something with a loud beat or...

soft music used to relax people and help you fall asleep. For example cds that have the sounds of the ocean and wind. - highly stressed out computer programers/or... like in avatar create a sound that would be used for the poeple who would transform into the avatar people before they drift into the different world.

get rymth - people with bad jobs such as shoe shiners, creating a sound for them

"Museum of the future"

The Ars Electronica center is the second main location of Ars Electronica 2010. The museum shows its visitors new technologies and how they affect our every day lives. The building itself is very sleek and modern looking all made of glass located on the Donau River.

I liked the art piece with all the photographs of people arranged in a grid with white backgrounds and bright colored clothes. This inspired me to do something like this with my art work. I have a pop art portrait business and want to arrange all of the portraits into one piece of work to display as a whole on a website or my portfolio to make it more dramatic looking.

Another interesting thing I found was Hondas new Robot called ASIMO that is thought to be a young boy. Certain museum visitors will be allowed to play with the Robot. He kicks, plays soccer and pretty much does anything.

core77.com

Flash Drive Design

New inventive flash drive designs are more creative than ever! Some of the designs that I liked include flash drives in the shape of keys that match perfectly with other keys on your key chain and coins that come in different sizes and either bronze or silver. Also on the coin face is the the number of the size of the flash drive such as 4 GB, 8GB etc.

I found these designs interesting as I was recently looking for a new flash drive for my school work. The design I liked the best was the red and white one that fit into each other and allows you to keep seperate your work data and personal work.

http://core77.com/