Ikea created an experiment involving 100 cats being let loose inside an IKEA store in the U.K. This experiment was conducted for the campaign "Happy Inside" and the commercial made from it suggests that cats know where to find happy. The advert shows cats cuddling up and gettting cozy with IKEA products and giving the viewer a sense of home and how it makes you feel. The campaign suggests that cats tend to live their lives as they wish, in pursuit of their own comfort and happiness, the advert shows which furniture makes you "happy inside"
As the cats are filmed roaming free through out the store the cameras are capturing IKEA items at interesting angles and displaying their furniture.
As well as the commercial made, a facebook contest has been launched where people will guess which furniture attracted the most cats and the winner will win those pieces of furniture.
http://www.youtube.com/watch?v=Z7vXP3tHzhA
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