All Girls Marketing Firm

Heidi Dangelmaier launched an all-girls media and marketing firm called 3iYing, that is generating buzz.

The web site itself is wild and exciting, with lots of information about the girl market.

The aim of the firm is to use girls to define their own market segment for corporations without any marketing research filters.

A group of girls tell the companies what is hot and what is not in their consumer market. They also offer advice to the companies on how to get their message across to the consumer.

http://www.businessweek.com/innovate/NussbaumOnDesign/archives/2005/10/have_you_heard_of_the_all-girls_3iying_marketing_firm.html

The website: http://www.3iying.com/ explains how the female consumer is changing, and although the consumer is young, her purchasing power is expanding.

Traditional market research methods such as focus groups are not as effective, so they created GIRL APPROVED. By following GirlApproved you are guaranteed mass market hits.